Cassidy Willetts is Digital Experience Specialist for the Home Foundation Group, including Home Construction.
Cassidy shapes how Home Construction communicates its work to the people and partners who matter most, from first-time website visitors to future homeowners.
Her role sits across content, coordination, and digital strategy, writing and managing website content and blog articles, coordinating communications projects, and liaising with website developers and digital strategists to keep the company's online presence accurate and on-brand.
With a background spanning both the public and private sectors, she's comfortable communicating across a wide range of audiences. Her approach is grounded in user experience thinking, understanding who needs information, what they actually need to know, and how to make that as clear and accessible as possible.
Cassidy holds a Bachelor of Commerce in Marketing and Management from Victoria University of Wellington, with experience across digital content, social media strategy, and marketing coordination.
Outside of work, she stays grounded through exercise, time outdoors, and baking for the people around her.
